Fiat’s New “Immigrants” Ad Finally Positions the Brand Properly [Video]

“Really?” Olivier Francois asked quizzically, wearing the expression of someone who just took a shot of cough medicine. It was April 2011, and we had just asked the global CEO of the Fiat brand about negative responses to the Jennifer Lopez ad. ”Oh my god, no! It’s a huge success!” he said. It wasn’t. Read full [...]

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Peter Hirt David Hobbs Gary Hocking Ingo Hoffmann Bill Holland