Video: First 2012 Tata Nano commercial released, it's "Insane, bro!"

Filed under: Marketing/Advertising, Tata

Tata is discovering, painfully, that perhaps it went a little too cheap when it designed the world's cheapest car. The Nano has been selling at about one-twentieth of company projections, which led to upgrades such as more power, more room, an anti-roll bar, power brakes and better steering.

The first commercial showing off its new attitude has been released. It's understated by what we think of as Indian standards, but it does include the line, "Insane, bro!" You can enjoy it and the new Nano after the jump.

Continue reading First 2012 Tata Nano commercial released, it's "Insane, bro!"

First 2012 Tata Nano commercial released, it's "Insane, bro!" originally appeared on Autoblog on Sun, 27 Nov 2011 20:01:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Source: http://www.autoblog.com/2011/11/27/first-2012-tata-nano-commercial-released-its-insane-bro/

Paul Goldsmith José Froilán González Oscar González Aldo Gordini Horace Gould